Cover reveal for Nick Ganaway’s “Mastering Startup Infrastructure (That Lasts)”: Why Ignoring Business Infrastructure is Risky Business.
Now Available!
“Read this book. You will keep it on your desktop for the rest of your business career.” ~Founder/owner of several small businesses
48% of startups fail before their fifth birthday.
Most books written for startups and entrepreneurs are written by men or women who sit in paneled offices, attend seminars, read business books, and watch CNBC, but who never started or ran a successful business of their own.
Their books discuss retail topics such as branding, marketing and product development, but the first order of business and equally essential infrastructure is not mentioned.
This is not one of those books.
And this is not one of those authors.
Here’s why your business’s infrastructure is so important. It interconnects your organization’s goals with the essential elements of people, systems, culture, and tools required for sustainable growth. This is the underpinning upon which all of your business’s activities and strategies will be built.
According to the U.S. Bureau of Labor Statistics, 48% of startups go out of business within five years.
Read this book and learn how to beat those odds.
Nick Ganaway founded and operated a business that grew to more than $50 million in revenue and 40 employees before selling it to its present owner. The infrastructure he built for his company has supported it through the best and worst of times since 1974.
Learn from Nick’s successes (and his mistakes) to underpin your organization’s success through successful business infrastructure, the foundation of all your business’s activities.
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